WASHINGTON, March 8, 2021 / PRNewswire / – About one in four people (39%) attended more webinars or webcasts in 2020 than in 2019, according to a new report from The Manifest, a how-to guide and research blog for small businesses.
In the business world, webinars consist of online events that mirror seminars, presentations, workshops, or in-person classes. Webinars allow two-way communication between presenters and attendees in real time.
Webcasts are similar, except that the event is usually pre-recorded and then shared online. This structure limits the interaction between participants, but extends the retention period of the content and information shared.
While webinars and webcasts have been around for years, they really found their moment in 2020 as the COVID pandemic spread across the world.
Businesses have taken advantage of webinars and webcasts to continue to connect, communicate and engage with their users or customers.
More than a third of people attended a Live webinar in 2020
Since most, if not all, in-person events were canceled in 2020, companies have had to think about more creative ways to share information about their products and services.
Webinars were the answer for many businesses. In fact, 36% of people attended a live digital event in 2020.
The ability to connect digitally is attractive to businesses and their customers, as the COVID-19 pandemic continues to limit personal interactions.
Webinars, however, offer benefits beyond filling the void left by in-person events. Going forward, small businesses may continue to use webinars to:
- Engage and interact with their audience in real time
- Connect with small groups
- Share specialized and niche content
- Generate leads
Small businesses should consider investing in webinars to access these benefits even as communities begin to open up for in-person events.
Almost 1 in 4 people have attended a Pre-recorded webcast in 2020
Webcasts have also seen a surge in popularity amid the pandemic – 22% of people have attended a pre-recorded digital event in the past year.
Like webcasts, webinars have provided a way for businesses to connect with their audiences and share information about their products or services.
Traditionally, webcasts have been easier to produce. Businesses should only focus on using the right technology to effectively record and share their content, rather than planning how to manage and encourage interactions with listeners.
Webcasts can also be shared on social media and reach a wider audience. Small businesses planning for the future can use webcasts to:
- Deliver long-term value to their audience
- Connect with larger groups and communities
- Share broad informative content
- Reach new audiences
Small businesses should consider adding webcasts to their long-term strategy.
The Manifesto’s 2021 inbound marketing survey included 501 U.S. consumers who receive marketing emails.
Read the full report here: https://themanifest.com/inbound-marketing/blog/webinar-vs-webcast
For questions about the survey, comments on the results, or an introduction to the sources included in the report, contact Shelby Jordan To [email protected].
About the manifesto
Manifest is a business news and instructional website that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and medium businesses. Use The Manifest as an accessible travel guide every step of the buyer’s journey. With three main offerings – data-driven references, step-by-step guides, and agency shortlists – The Manifest strives to make your business goals a reality.
SOURCE The manifesto